This week, I’m at SXSW Eco and it’s awesome. I would have loved to have gone last year but tickets were prohibitively expensive and, much as I hate to admit it, 3 months into my time in Austin, I was still floundering. This year, I was able to get a ticket through my work, so I’m a very happy bunny. I’ll be posting about a few of the sessions over the next two weeks or so.
Of the four sessions I went to on Day 1, the one I found most interesting and most inspiring was a surprising one. I decided to deviate from my norm and skip a session on Feeding 9 Billion (gasp! I know) and go to one on Cleantech in China. Maybe a strange choice for me, but I’m feeling so frustrated by the lack of any global progress on reducing GHG emissions that I was really looking for something hopeful.
To an extent, that’s what I got. I also got a much greater understanding of the importance of focusing our attentions outward, rather than constantly inward. Trying to improve the situation in the US is great, trying to improve the situation globally by sharing and expanding technologies is greater. Consider: in the US, one new power plant is switched on each year. In China, one new power plant is switched on every 5 days. The best place to make a real impact is clear. But traditionally, that hasn’t been where we’ve focused. While we’ve pointed a judgemental finger at countries with developing economies, like China and India, shifting much of the blame for climate change in their direction, we haven’t done much in the way of engaging with them to improve the situation. And these countries are in a much better place to make rapid improvements – their infrastructure isn’t calcified, they are in the process of building from the ground up. These countries now have the same opportunities to make the decisions that we made a century ago. In the 1900s, there were only 8000 cars on the roads in the US – around 50% were steam powered, with the other 50% split almost evenly between electric and petrol. We made a choice – and it was the wrong one. To get the number of electric cars on the road now that we’d like to, we will need to make huge changes, ripping out and replacing existing infrastructure. With the number of people just now able to afford cars in countries like China, we can help them to do things right from scratch. More companies are starting to do that now, but it’s still a slow process – most start ups (understandably) work within the familiar, known quantity of the US and are not immediately willing to take on the challenge of overseas, often complex markets.
While I don’t doubt that China is entirely capable of ‘greening’ its industry and infrastructure on its own, I do think that there’s an amazing opportunity open at the moment for real global cooperation to reduce our GHG emissions and have an impact on the whole world, not just our own backyards.